Autograph auctions are held and conducted in the same manner as auctions for any other item. The items to be auctioned are gathered, autographs authenticated, starting bids assessed, and auction dates announced. The auction may be either held on-line, at an auction site, or both venues may be used. During the auction, consumers offer to buy the autograph for what they are willing to pay. If someone offers more, other bidders have the option of increasing the bid, or declining further action. At the end of the auction, the highest bidder gets the object. The auctioneer or auction house receives a fee for its services.