Video game memorabilia has a limited market at this time – primarily because the audience is relatively young and the evolving nature of the technology. Vintage video games have become noted collectibles, as have promotional items for those games considered iconic. The main problem with collecting video games is maintaining the equipment on which they are played. Video arcade stations are sought after (much in the same way pinball machines are) and can deliver a good return on investment, provided the game on the machine has sustained its popularity.