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Sports card websites have appeared as a way to bring buyers and sellers of sports cards together. Some sites are strictly retail sites, with cards offered and priced by the owner. On these sites, cards are purchased by the owner, and then marked up and resold to consumers. When the owner buys a card, though speculative, it may be for half to one third of its book value. Other sites, while they have a retail component, are also consignment shops. On these sites, card owners are able to list their cards and when they sell, the site’s owner receives a fee – typically ten percent of the sale price.